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Create a Theme Cruise

The Cruise & Vacation Authority works with numerous organizations to develop and implement theme cruise groups, both large and small. Should you be interested in talking with us, please contact Howard Moses ( ) or David Bittner ( ) or call us at 770-952-8300, and we'll walk you through the steps required to create a successful themed cruise group.

From Niche to Hot Trend:
Why Companies Should Consider Themed Cruises

Published by: Travel Weekly

Themed cruises are no longer a fringe market, but a booming trend dominating the vacation landscape. Travel Weekly reports a surge in demand for these curated voyages, with passionate travelers seeking immersive experiences tailored to their unique interests. This presents a lucrative opportunity for companies to enter a thriving market and reap a multitude of benefits., the leading platform for themed cruises, is a great way to help you launch and sell your dream voyage. 

Learn more about launching a theme cruise at or call 770-952-8300.

  • Captive Audience: Target highly engaged individuals passionate about your brand (think "Zen at Sea" yoga retreats or sci-fi "Starship Sojourn" adventures).

  • Brand Boost: Elevate visibility and position yourself as an industry leader through unique cruises like "The Official [Your Brand] Fan Cruise."

  • Premium Revenue: Command higher prices by offering exclusive experiences and justify them with themed activities, shore excursions, and meet-and-greets.

  • Customer Insights: Gather valuable data on your target audience's preferences, engagement, and spending habits to inform future marketing and product development.

  • Community Building: Foster strong connections and potential partnerships among like-minded individuals on your cruise (think chefs sharing secrets or tech entrepreneurs brainstorming).

Rock the Bells Cruise

What is your Theme

A theme can be just about anything... trust us, we've seen it all! Whether your interest lies in politics, sports, religion, music, entertainment, food and wine - the list is endless.

Are their others out there who share your passion? Who is going to come and present the event? What will actually be taking place on board? Is there someone of renown others would be interested in spending time with? Would people pay to spend several days participating in this event? Can you add enough value to the cruise to make the effort worthwhile?

Pool Concert


Is there some aspect of your theme which can be done on board a cruise? Seminars, concerts, gaming, lifestyle events, dance, fitness, and hands-on events work quite well, while events which require machinery, certain sports, animals or weapons, for example, would not.


If you are unsure about whether your content would work, check with The Cruise & Vacation Authority which specializes in developing and implementing large theme groups.

Cruise Group Photo


Probably the single most challenging aspect of implementing a theme cruise is getting the word out. With the internet and e-mail, it has become much easier to spread the word about theme cruises. Typically, you’ll find a small, passionate group of people can out-draw a large, ambivalent group of people.


You’ll need to set some sort of target - are you shooting for 20-30 friends and family, a big crowd of 600-800, or a full ship charter of 3000 or more.

Travel Agency

Travel Partner

The second biggest issue you'll need to decide on is who will be working with you on your theme cruise. An experienced large group travel agency is a must! Trust us, you don't want to enter into this without someone guiding you through all of the many steps it takes to develop and implement a theme cruise. And you certainly don't want to attempt dealing direct with a cruise line - they'll be the first to tell you they aren't set up to handle groups without a travel agent partner involved.

Research a travel agency which has put on a similar type of cruise to what you are considering. This isn't the time to be shy...ask questions, ask for references, ask for specific suggestions.

Overhead DJ Cruise

Cruise Line/Itinerary/Date

While selecting the appropriate cruise line, itinerary, departure date and other cruise oriented issues may seem to be the most critical, they are usually secondary to the success of a theme cruise. This may seem counter-intuitive, however people attend theme cruises because of the content, not because of any of these matters. It is best to consider the content of the events first, and to think of the ship as a hotel which moves with you from port to port.

This is an area where your travel partner will bring a lot to the table. All cruise lines are not created equal, and there are tremendous differences between not only cruise lines, but within a cruise lines' ships. Some of the factors which need to be considered are the length of the cruise and where you will be sailing - all of which will directly impact the cost. In addition, some cruise lines are more flexible than others, and generally easier to work with for theme groups. Let you travel agent partner be your guide through this very important decision making process.

Another piece of advise is to charter or just put together a group. We're big believers in the concept of "walk before you run." Charters offer a great deal of freedom as to the activities on board as everyone there is part of the group. On the other hand however, chartering a ship is an enormous financial responsibility. Once you sign on the dotted line, you own that cruise regardless of how many folks book.

Cruise Boardng


Does your interest lend itself to shipboard facilities? Is there a natural place on board to put on your programming and can the event be accommodated within the time constraints cruise line activities require. Can it be done off the ship? Should you be going to a cold weather or warm weather destination? What about before or after the cruise?

As you can see, there are a number of options to consider to create a successful theme cruise.

Cruise Companions
Wine Sniffing
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